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For Immediate Release
September 21, 2001
Contact: Christina Newton, Executive Director, Artspace
6 East Broad Street, Richmond, VA 23219
Phone: 804.782.8672 / Fax: 804.782.9880
Email: cenewton@att.net

Cultural Institutions Create Unique Partnership in First Friday, On & Off Broad Program

RICHMOND, VA - Ten Richmond cultural institutions join in a unique partnership in the creation of a new program entitled, "First Friday/On & Off Broad" (FFOOB). Aquiles Adler Gallery, Artspace, The Black History Museum & Cultural Center of Virginia, Corporate & Museum Frame, Elegba Folklore Society, Richmond Public Library/Downtown, 1708 Gallery, The Valentine Museum/Richmond History Center, The Virginia Fire & Police Museum, and Visual Art Studio celebrate the kick-off of this coordinated monthly Art Walk on Friday, October 5, 2001 - the first in a season-long program. "First Friday/On & Off Broad" will promote new art exhibitions or open houses at each of the ten participating cultural sites on the first Friday of each month from 7:00 - 10:00pm, between October 2001 - May 2002.

Visitors to the Historic Broad Street District can not only walk to the participating art galleries and museums on these nights but they can now ride the "First Friday Shuttle" free of charge to many of the sites. GRTC Transit System is generously providing "Chesterfield Link" vans as transportation for the event. The Shuttle will be available to riders from 7:00 - 10:30pm free of charge, and can be accessed at five stops along the route, including: The Richmond Public Library, Valentine Museum/Richmond History Center, The Black History Museum & Cultural Center of Virginia, Artspace, and Aquiles Adler Gallery. A brochure with walking map and locator flags will also help visitors to locate all of the sites and parking areas.

Roaming and stationed performers will be located at various venues and along the street providing for extra excitement. "Clean & Safe's Downtown Ambassadors," a project of Richmond Renaissance, Inc. will be positioned along the walking corridors improving the safety and convenience for visitors.

"First Friday" was created, and is administered by, Christina Newton, Executive Director of Artspace gallery. The mission of the program is to provide a free cultural activity to citizens and visitors of Richmond, Virginia in hopes of creating awareness and appreciation of the participating cultural institutions in the Historic Broad Street District and Downtown Richmond. The City of Richmond's plans for the development of the Downtown area signaled the opportunity for the Richmond arts community to contribute to the rejuvenation of the City's cultural appeal. The program lays the foundation of making Historic Broad Street an "Arts District."

Program Dates for Year One:
Friday, October 5, 2001 (opening night)
Friday, November 2, 2001
Friday, December 7, 2001
Friday, January 4, 2002
Friday, February 1, 2002
Friday, March 1, 2002
Friday, April 5, 2002
Friday, May 3, 2002

"First Friday/On & Off Broad" is supported by these Major Partners: The Community Foundation, GRTC Transit System, Richmond Renaissance, Inc., Clean & Safe, Ukrop's & First Market Bank, and the Community Idea Stations 88.9 WCVE. The project is generously Sponsored by: 64 Magazine, The Black History Museum & Cultural Center of Virginia, Corporate & Museum Frame, Bob Englander, Festival Flags, Keith Ramsey and the Richmond Metropolitan Convention & Visitors Bureau.


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